Apple is set to host its upcoming major launch event on September 9, as previously speculated. The company has now officially verified this and has begun distributing media invitations.
During the event, Apple will introduce the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The tagline selected by Apple for this occasion is “awe dropping” – a clever play on words combining “awe-inspiring” and “jaw-dropping.”
The event is scheduled to occur at 10 AM PT, located at the Steve Jobs Theater within Apple Park in Cupertino, California. This time corresponds to 1 PM in New York, 6 PM in London, 7 PM in Central Europe, and 10:30 PM in India.
The iPhone 17 Air is expected to be the highlight of the event – serving as the successor to the Plus model, it will be remarkably slim at less than 6mm. However, this design choice comes with drawbacks, including the limitation of a single rear camera and a small battery. It remains uncertain how it will be received.
